Between the alleys of Borisova Garden, where the city takes a breath, a new place has appeared. VIDAS ART ARENA is not just a new stage, but a real new space for culture. A place that, starting this summer, will live with the pulse of Sofia. Open and urban, green, welcoming and hospitable. It is not a hall. It is not a club. It is not a gallery. And it is definitely not just for watching from the sidelines. This is exactly what the new cultural scene of the capital should be like, dynamic, fresh and in step with the rhythm of the city, open to people and full of life.

VIDAS ART ARENA is here to change the rules of the game.

Sofia’s new cultural venue is located on the site of the old Arena Sofia (Capital Kolodrum) in Borisova Garden, and its new “clothes” and the purposeful energy of the teams behind the project will transform it into a lively stage for music, theater, meetings, family activities, new formats and art without limits, with enough space, two different-scale stages and a variety of entertainment offerings for everyone and all tastes.

Hosts and partners in the project are two of the most ambitious and active forces in the cultural and music scene in our country in recent years.

Fest Team, the largest music promoter in Bulgaria, with experience from concerts with Ed Sheeran, Lenny Kravitz, Arctic Monkeys and Andrea Bocelli to festivals such as Hills of Rock and Sofia Solid, is behind the rhythm of the arena. This summer, the stage will welcome world stars such as AIR, Jean-Michel Jarre, The HU, J Balvin, King Diamond, The Dandy Warhols, as well as Natalie Imbruglia, Morcheeba, Hardwell, Afrojack and many more within the framework of special events and festivals. From indie rock to electronica, from hip-hop to symphonic sound and metal, the musical program will be as diverse as it is high-quality.

Artvent – the company behind more than 2000 events, specialized in producing, organizing and promoting theater and music projects, will be responsible for the theater and stage program. Open-air performances, new interpretations and live contact with the audience, all this will be part of the life of the arena. Artvent unites the entire process – from the idea to the final applause, thanks to a team of professionals in various fields. On the stage of VIDAS ART ARENA we will see actors such as Zahari Baharov, Dimitar Rachkov, Stefaniya Koleva, Gerasim Georgiev-Gero, Vladimir Zombori, Vessela Babinova, Pavel Ivanov and others.

Behind the name of the arena stands another valuable like-minded person – the VIDAS brand, known for its natural drinks without added sugar and artificial ingredients. A brand that, just like the venue, does not pretend. Honest, fresh, unadulterated, VIDAS will be a natural part of any event, as a taste, a feeling and an inspiration.

VIDAS ART ARENA does not divide art into genres, nor people into targets, everyone from 9 months to 99 years old is welcome at the arena. Here there will be concerts by Bulgarian and foreign stars, theater, family events, talks, book festivals, meetings with writers, artists and performers, experiments, dances and moments that do not fit into the program, but remain in the memories.

All information about the program, events, rental options and tickets will be available on the official website: https://vidasartarena.bg. The location has two different sized stages, the main one for large-scale concerts and the theatrical one, intended for performances, more intimate events, workshops or city initiatives. The space will also be available for rental for events by external organizers.

See you at the arena.