From July 17 to 19, Plovdiv will tune into the frequency of a brand-new festival experience. PhillGood arrives with a promise of three days of music, art, and an atmosphere that is hard to describe but easy to feel. The Cure, Gorillaz, Moby, Suede, Wolf Alice are just some of the artists who will turn Rowing Canal into the place where you simply feel good.

And Plovdiv? It already knows how to do festivals. Europe’s oldest continuously inhabited city has been welcoming visitors from all over the world for years, skillfully combining history, culture, cuisine, and a vibrant urban atmosphere. This is exactly what makes it the perfect setting for an event like PhillGood – a place that not only brings people together through music, but also makes them want to stay a little longer and immerse themselves in the city’s atmosphere.

Between your morning coffee, a walk through the Old Town, a few hours in Kapana, and evenings in front of the stage, there is only one important decision left – where to recharge for the next day.

We are happy to share that DoubleTree by Hilton Plovdiv Center will be home to the PhillGood Festival team, as well as many of the international artists arriving for the festival. As part of the global Hilton family, the hotel offers the perfect balance of comfort, relaxation, and an excellent location to make every trip even more enjoyable.

Located in the heart of Plovdiv, the hotel offers easy access to some of the city’s most iconic landmarks. Just a few minutes’ walk away are the Old Town, Ancient Theatre, Bishop’s Basilica, Roman Stadium, City Art Gallery, and Plovdiv’s pedestrian city centre, while the PhillGood festival area is around a 15-minute drive away.

And one more thing nobody misses – the iconic warm chocolate chip cookie that DoubleTree by Hilton welcomes every guest with. A small gesture that has become one of the brand’s most recognizable traditions over the years.

Add to that 162 modern rooms, a wellness area, a TechnoGym-equipped fitness centre, room service, private parking, conference facilities, a ballroom, and Il Monte Restaurant, known for its excellent cuisine and elegant atmosphere.

PhillGood is a festival for people who love great music, new discoveries, and beautiful summer evenings. And when you add the comfort of DoubleTree by Hilton Plovdiv Center to the experience, there is only one thing left to do – enjoy every minute.

See you in Plovdiv from July 17 to 19, with the support of DoubleTree by Hilton Plovdiv Center, official partner of PhillGood Festival 2026.